Marketing, Christmas and greater longevity

Almost one week before Christmas, The NY Times publishes an article about shopping bags. Apparently, nothing appealing nor controversial. However, once you start reading, you realize it goes beyond trends or IN’s and OUT’s. It’s a cutting analysis of today’s marketing moves in the shopping bags niche.

I suppose we all have the habit of reusing shopping bags – for the laundry, as an office bag, for the grocery store etc. Now, we have shifted to shopping bag=daily bag. This is what the article emphasizes on, the change in habits and the new focus of marketers.

Personally, I prefer Lord&Taylor 😉


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